POPUPSHOP IS NOMADIC + GUERILLA RETAIL AT ITS BEST. A PLATFORM TO SHOWCASE + CELEBRATE IDEAS, ARTISTS, DESIGNERS AND ENTREPENEURS FROM AROUND THE WORLD.
PRESS + IMAGES FROM POPUPSHOP'S FIRST INSTALLATION -
"A DARK WINTER'S TALE"

"SHOP OF THE WEEK" The Times Magazine - Saturday December 13, 2008
"The guerrilla store phenomenon has hit the East End of London with popupshop, open for one week only, until December 18, noon to 7pm. Offering all sorts of delights, including raven hangers at £25 each, it's a brilliant place to find a quirky gift. Also, in aid of children's charity Kids Company, it is selling a range of A Dark Winter's Tale plates painted by children."
POPUP CHRISTMAS - "A Dark Winter's Tale"- FASHION156.COM
If you were around Brick Lane last Thursday you probably bumped into the Popupshop launching event. But if not, and you're just wondering what it is, well Popupshop is a shop/gallery set up to celebrate, support and showcase selected artisans, designers and charities. You can find beautiful, hand picked curiosities there. Any examples? Highlights include hand-poured candles in 1940's crystal ice-buckets, super-sized hand beaded amulets, pointsettias potted in giant recycled Moroccan tyre pots, antique African masks and floor cushions crafted from 1950's American patchwork quilts. And don't forget about Popupshop's own branded product, all in unity under the theme of A Dark Winter's Tale.
But hurry up. Did I tell you? It lasts one week only!
Posted by Raffaella Cara


popupshop's creative director, bettina mcilwraith has been styling up, seeking out, buying for, writing about or selling to the best in international retail for the last 15 years. armed with a big smile for serious style, bettina's devout intention is to showcase smart and sexy product, art + ideas from around the globe and to champion the designers and entrepreneurs behind them. pure unadulterated joy is had from the hunt and gather of great product globally, the new and unusual combinations it allows and the relationships formed in making it all happen. bettina is passionate about revolutionary retail. damn straight.
bettina@popupshop.org